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The Bare Truth Behind Richard Branson’s ‘Screw it, let’s do it’ Catchphrase

You have probably heard of the billionaire entrepreneur Richard Branson. You know, the left-off-centre entrepreneur who embraces controversy and makes daring an easy concept and way of life. He is famous for his, ‘screw it, let’s do it’  catchphrase. Have you ever thought about the motivating factor behind such a powerful phrase?

With every endeavour you want to undertake, the number one reason you do what you want to do is because you want to move the bishop chess piece a step forward or further than where it currently is. How you will move that chess piece is entirely up to you, but the main reason for wanting to move it to begin with is your starting point.

In order to move a step forward, it is best to have a compelling reason for your decision so that even in the face of adversity it will be easier to remind yourself why you took the step to begin with. We all have different approaches that we would use to go a step forward. Richard Branson has chosen to use grit, chutzpah and controversy as a tool for progression.

When you think something is crazy and will likely get tongues wagging, thats when you should do it. It’s the craziest ideas that have changed the way society functions. If every crazy idea that was conceived in thought was not manifested, imagine how lacklustre and boring the world would be!

The truth behind ‘screw it, let’s do it’ comes into play when you think about doing something unconventional that could potentially be risky but you do it anyway, because why not?! Why would you rob yourself of the chance of finding out how something could have turned out? Don’t do that to yourself. Use Richard Branson’s attitude towards new pursuits to launch your products or whatever else you need brevity for.

Grit is an important attribute that once developed will be the coveted miracle worker in all undertakings your make. Grit speaks of sticking to your guns even when you are feeling the heat. It speaks of pouncing on opportunities even when no set path is clear, with the faith that things will turn out better.

No path is ever clear (get out of your head the notion that everything needs to be perfect before you take that step. It never is) – heck, even when you drive at night, the car lights only illuminate a couple of metres in front of you and that’s it. You may picture your final destination, but to truly get there, you need to make the leap and allow yourself to make mistakes on your way to your intended destination.

Chutzpah is needed in life. You need to be daring to get massive results. Don’t be afraid of making blunders because you fear loss or rejection. The underlying message for ‘screw it, let’s do it’ tells a story of going against the tide of your own doubts. Being able to brazenly say ‘screw it, let’s do it’ even in the face of all the potential mishaps that could go wrong is the true hallmark of a fearless spirit.

The next time you want to pursue your goals, remember that going against the tide is not a bad thing. If anything, it will teach you to believe in yourself more so that you take risky decisions with the goal of gaining massively in knowledge, thereby making you a better person.

The phrase ‘screw it, let’s do it’ is a great motivational tool for teams.lets-do-it-1432952_640 If you have a tight knit team that teems with the spirit of positivity, this phrase gels well with the intentions of the bigger message you are trying to convey. It will motivate your team to perform beyond their perceived strengths.

‘Screw it, let’s do it’ is laden with a burning fire and desire for action that you cannot help but want to take action after saying it.

The truth behind this powerful phrase is the trail of progression it leaves in its wake. You will most certainly go a step further if you use this phrase in all you do.

You will get burnt, you will get bruised, but you will learn.

Don’t be afraid to say, ‘screw it, let’s do it’ when you need to do something that scares you. Embrace it and jump. Now!

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